Apex Marketing analyzed media mentions of Swift alongside the NFL, including on social media, to determine the value of her association with the sport. Swift's global Eras Tour, her relationship ...

Taylor Swift was in attendance at the Super Bowl between the Kansas City Chiefs and the Philadelphia Eagles, with the NFL ...

Looks like the third season of Taylor Swift goes to Arrowhead is returning in September after the singer's boyfriend Travis Kelce announced another year with the Kansas City Chiefs. The tight end told ...

In the two football seasons since she began dating Kansas City Chiefs' tight end Travis Kelce, Taylor Swift has brought over $1 billion in publicity and revenue to the NFL, according to a report ...