You could base it off of analytics, history books, superstitions, Magic 8 balls, or, if you subscribe to the belief that the NFL is scripted, the logo for Super Bowl LX.

ORCHARD PARK, N.Y. — People who subscribe to the Super Bowl logo conspiracy theory might face a dilemma next season. For each of the past four seasons, some fans believed the colors used in the ...

Last year, the Super Bowl logo for Las Vegas primarily used red and purple, in a year where the San Francisco 49ers (red) and the Baltimore Ravens (purple) were considered the league's best teams ...

The Super Bowl logo is seen before the NFL Super Bowl 57 football game Sunday, Feb. 12, 2023, in Glendale, Ariz. (AP Photo/Adam Hunger) The logo for last year’s championship, Super Bowl LVIII ...

“I come from a great and beautiful culture, and I want the world to see it the same way as I do,” said Williams, 26, who is the first person to handcraft both the Super Bowl logo and theme art.

Well, this Super Bowl conspiracy theory is officially over. The Chiefs’ AFC Championship game victory over the Ravens ended any validity to a theory that the Super Bowl LVIII logo had been ...

From 1967 until today, the Super Bowl logo has changed drastically. Earlier versions of the logo featured bright colors and over-the-top fonts. In the early 2010s, ...