The popular toys are selling out fast. Here's where you can find the cow, axolotl, frog, Hello Kitty and more. What to know 📋 How to talk money 🤑 💸 to your 📩 See top companies🏆 ...

Plus, the soft squishy texture of the dumpling and the popping out of their body also cleverly plays into the current bubble fidget poppers toy craze. There’s one other appeal: the food inspiration.

Build-A-Bear's Spring Green Frog, introduced in 2020, was an immediate hit thanks to videos posted by customers. It remains popular, with nearly 2 million sold, John said.

More than 100 million Squishmallows were sold in 2022 - but what are the squishy toys and how did they become so popular?