"Everyone wants to look unique, but they all end up looking the same because the majority of them will go a and buy a blue suit, anyway", says Declan Mahon of Collar & Cuff.

Joey Essex and Russell Brand look away now – as tight, spray-on jeans might make you look stylish - but they’re getting your testicles in a twist. A study of 2,000 fashion-conscious men has ...

Absurd: American Eagle Outfitters Promotes Spray-On Denim. The retailer has revealed a new campaign around their “skinny skinny” jeans, which is actually just a bottle of body paint.

Now available on the American Eagle Website is a product they are calling the Skinny Skinny. Could the clothing store really be offering spray on skinny jeans?

The Skinny Skinny jeans are actually spray painted on and the actors are wearing no pants at all. The YouTube video has been viewed almost 350,000 times, as of Friday morning.

Quest to find spray-on jeans for beefy thighs promotes Louth brothers into premier league of clothing brands. John McKeown (29) and his brother Michael (31) started the menswear brand Carpe Omnia.