Southwest Airlines celebrated the 50th anniversary of its first flight on Friday with the unveiling of a new livery and a gift for its employees. The Dallas-based airline showed off Freedom One, a ...

PICTURE: Southwest unveils new livery By Ghim-Lay Yeo 2014-09-08T16:58:04+01:00 Southwest Airlines has unveiled a new livery and branding, months ahead of the completion of its integration with ...

The "Heart" livery was part of a broader brand refresh, which included updates to Southwest's airport signage, digital platforms, and employee uniforms.

The “Lone Star One” holds the distinction of being the inaugural state-themed livery introduced by Southwest Airlines. It first took to the skies on November 7, 1990, adorned on a Boeing 737 ...