Lip combos are all the rage right now, with everyone’s lineup ranging from matte or satin lipsticks to uber-glossy lip ...

Whether you’re seeking moisturizing sheet masks, soothing cleansers or soft, sheer lip colors, we’ve got you covered.

Top K-beauty makeup brands at Sephora You do your 12-step Korean skincare routine every day, but South Korea’s innovative beauty industry has something special for your makeup bag, too. Korea… ...

Vivian Chin, MD, MPH, cosmetic physician and founder of Koru Wellness & Aesthetics NYC Sarah Chung Park , founder and CEO of Landing International , a B2B platform bringing K-beauty brands to the US ...

The soft girl is the happy medium of VSCO and e-girls — she’s emanating the happy vibes VSCO girls are known for, but she’s also totally done up with the theatrical makeup and accessories ...

Etude House’s ‘Peach Farm’ palette is one of the most popular Korean eyeshadow palettes on the market, but the brand does make this 10-pan palette in other themes, such as ‘Cherry Blossom ...

Soft, Easy, and Unapologetically Ours. For Green, soft glam is a blessing—especially now. “I’m recovering from brain surgery, so I need my makeup routine to be easy and minimal.