The sock puppet will be featured in a series of television ads for 1-800-Bar None beginning in July. Jim Crouse, chief executive of 1-800-Bar None, ...

Pets.com ran ads of a dog sock puppet interviewing people on the street. The mascot appeared in a Super Bowl commercial and even got its own balloon in the Macy's Thanksgiving Day parade in 1999.

It was the Pets.com sock puppet, of course, that carried the brand and became a small pop culture phenomenon. But the company is winding down anyway. So what will become of the puppet?