This time around, Skittles playfully urged consumers to "Legally Acknowledge the Rainbow" by signing a "legal" contract on its site to ensure that they understand the "crunchiness" of Skittles Pop'd.

After three straight years as a Super Bowl advertiser, Skittles faced a daunting challenge in 2018. How could the brand, an official NFL sponsor, be as big a presence in and around the Super Bowl ...

Taste the rainbow, wear the rainbow! 🌈 Let’s see what wild look these Skittles inspire ... dementia and depression share these 17 preventable risk factors ...

To revive momentum for its core business, Skittles needed to bring salience and appeal back to its basic product proposition. We rekindled the love by leaning into years of "hate" around the flavor ...