More women are buying their own diamonds 01:26. Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me ...

The TikTok-viral #ShutUpRing warning, with more than 9.6 million views, is spreading through social media, alerting future fiancées about the dangers of accepting a cluster diamond ring.

For 12 years, she had dreamed of an emerald cut diamond ring—a style known for its elegant, elongated rectangular shape and step-cut facets that create a hall-of-mirrors effect.

With so many engagement ring cuts, how can a girl choose? Learn more about 10 stunning wedding ring shapes, including princess, round and emerald diamond cuts.

The women paying for their own engagement rings: Modern brides are downsizing their weddings and spending money on that dream diamond instead ...

By 1965, 80 percent of American women had diamond engagement rings. The ring had become a requisite element of betrothal—as well as a very visible demonstration of status.

Once upon a time, diamond rings weren't just gifts. They were, frankly, virginity insurance. A now-obsolete law called the "Breach of Promise to Marry" once allowed women to sue men for breaking ...