One adorable Sanrio character was completely eliminated from the franchise's line-up of characters forever for a shocking reason.

It may be shocking, but Hello Kitty was not Sanrio's first icon, and while she is the most famous this underrated character needs more hype.

Sanrio, the Japanese entertainment company that created Hello Kitty in 1974, said the iconic character is 'not a cat,' but rather a 'little girl.' ...

Sanrio announced a crossover collection ofmerchandise that features its mascots dressed as Chiikawa characters and vice versa.

Sanrio is about to lose one of its character creators responsible for some of the franchise's most popular faces.

From Identity V to Shadowverse, here's our list of all of the Sanrio crossovers that have happened in video games so far this year.

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game ...

Miniso, a Chinese-based variety retailer, is launching a new Sanrio-inspired store in New Jersey. Miniso will open its Sanrio co-designed store at American Dream Mall in East Rutherford. It is ...

Hello Kitty is many things to many people, but it turns out, a cat is not one of them. Sanrio says she's a real girl.

Globally beloved note-taking app Goodnotes is delighted to announce the launch of a Sanrio-themed digital stationery collection on its in-app marketplace, Goodnotes Marketplace.

Players can help Hello Kitty restore an abandoned theme park to its former glory in a new open-world adventure game on Apple Arcade.

TOKYO -- Sanrio reported its highest-ever first-half net profit Friday, thanks partly to efforts to tie earnings less to star character Hello Kitty even as the Japanese company celebrates her 50th ...