Multiple leaks suggest that the Samsung Galaxy S25 is going to look an awful lot like the Galaxy S24 — which itself was a solid design improvement on the S22. Gone is the raised area for the triple camera array, with the three lenses now seamlessly emerging from the handset’s back panel. It’s a cleaner look, overall.

The Samsung Galaxy S25 Ultra will probably be the most powerful phone on the market when it launches, and one of the most expensive too. Now more than ever, Samsung needs to strike the right balance.