01. Know your history. Rightly or wrongly, the watch strap has become a benchmark of masculinity over the years – the chunkier the bracelet, it is assumed, the heavier duty the watch.

Thick, distressed leather bands, chunky link bracelets, and aftermarket stuff like militaristic Nato and Zulu straps are what we've seen. Until the Apple Watch came along. The Milanese loop makes ...