This video captures the process of turning yellow-toned hair into a striking purple, using bleaching and coloring techniques to achieve a bold transformation. The journey from lightening to ...

Coloring your hair at home is almost always a risk. But bleaching your hair at home takes a certain level of guts—and planning. For the record, we always recommend seeing a qualified ...

We may earn commission from links on this page, but we only recommend products we love. Promise. 1. Your texture doesn't just slightly change—it becomes a strange beast. Hair responds ...

But while bleaching one’s hair may be a devil-may-care move, caring for bleached hair requires quite a bit of thought, ... To combat this, a purple shampoo is essential,” says Fitzsimons.

Stopping to ask yourself, "What does bleach do to your hair?" is a wise move before hitting up a stylist or ... Try Purple Shampoo. TIGI Catwalk Fashionista Violet Shampoo, $36, Ulta.

The best purple shampoo can prolong the brightness of bleached hair for months after the fact. If you’ve ever professionally bleached your hair, then you know how hard it can be to preserve the ...