Innovators in the public relations space, like the St. Petersburg, Florida-based PR firm Otter Public Relations, are redefining how companies approach media relations in today’s landscape.

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Public relations is often used to promote new products, ... or photos for publication. The ... This is why it is important to include background company information as well as product information ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked.

Public relations for any company is essential for maintaining a positive image with consumers and the general public. Part of practicing good public relations means alerting the media to the ...