Founders have always been challenged with taking their bold ideas and getting someone to utilize their product. Now, in 2025, ...

product, price, place, and promotion. A marketing strategy is a business’s plan for reaching prospective consumers and turning them into customers of their products or services. Marketing ...

By adopting a design-first mindset, businesses can create products that are both cost-effective and adaptable to changing ...

Brand Story – Keeping an open mind can ensure your greatest financial asset becomes the legacy you deserve.

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is ...

For my newest “Featured Gig” installment, I want to highlight the search for a director of content and product strategy at the Center for Academic Innovation at the University of Michigan. Sarah ...

In an era where generative AI is redefining the contours of modern business strategy, few professionals embody this ...