A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Learn why creating a brand is critical to successful marketing.

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, launched the Indian legacy brand Campa in ...

Products that help one of the 48 symptoms of menopause can now be branded with an ‘M-tick’ in an initiative that aims to make menopause as well signposted as vegan options.

Coherence now trumps complexity. As industrial giants refocus, a new protagonist has emerged at the center of this ...

The Adidas brand logo has undergone numerous transformations over the years in response to changing circumstances and new product launches.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

While it’s early into the turnaround plan, which goes into next year, Ram has already resurrected its popular Hemi V-8 engine ...

A brand is much more than a familiar name or logo that identifies a business, product, or service and is presented through traditional advertising strategies.

Walmart logo redesign: See the retailer's updated brand look The "brand refresh" of Walmart's identity includes some nods to its past.

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo.

BRAND HEALTH CHECK: A controversial beverage brand that never lacks new marketing tricks and tactics, will Genki Forest's rebranding to Chi Forest help it compete?