In today’s competitive marketplace, it is no longer sufficient for firms particularly small and medium-sized enterprises (SMEs) to offer a product or service alone.Building a brand is essential for ...

Ram CEO Tim Kuniskis' turnaround plan for Stellantis' truck brand includes the return of Hemi V-8 engines, mechanical bulls ...

Product & Brand Strategy. Your company's brand includes your name, logo and slogan, but a brand is so much more that these simple creative elements.

Understanding Brands . A brand is a specific feature that identifies a company's products and services. This feature can be a name, slogan, logo, or design.

Vice President of Store Brands Mike Weir shared more about scaling simplified packaging designs to strengthen private-label ...

New agreements with Oklahoma State, TCU, UTSA, Montana State, UCF, and Louisville expand Logo Brands' footprint and elevate ...

Although Symbol is looking to expand into other product categories in furniture design, the brand’s new visual identity cements its links to the music space. The new logo resembles a turntable ...

Products that help one of the 48 symptoms of menopause can now be branded with an ‘M-tick’ in an initiative that aims to make menopause as well signposted as vegan options.

Unlike superheroes, you don't boost your personal brand by acting like an incorruptible symbol. Instead, ask yourself the questions that have guided people for millennia.

Last August, the brand was relaunched in the U.S. as a product rather than a retail brand. More than 400 RadioShack-branded products are now available not only on a new radioshack.com e-commerce site ...

Creating a positive brand image through marketing efforts is vital to a business's success. A brand is much more than a familiar name or logo that identifies a business, product, or service and is ...