One on side is a new Vineyard Vines x Jeep capsule collection featuring the Jeep logo and Vineyard Vines' smiling pink whale logo. The collection includes hats, sweatshirts, T-shirts, shorts and ...

You've heard of Jeep, yes? What about Vineyard Vines, heard of that? If not, it's an apparel line brothers Shep and Ian Murray quit their desk jobs to create 26 years ago and then built the hard way.

The newest variant of "preppy," led mostly by Gen Alpha over the last year, refers to bright clothing, lots of pink, and specific accessories like ribbons, bowties, and Stanley water bottles.

One on side is a new Vineyard Vines x Jeep capsule collection featuring the Jeep logo and Vineyard Vines’ smiling pink whale logo. The collection includes hats, sweatshirts, T-shirts, shorts and ...