But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

Matte makeup long overstayed its welcome this year (is that a recession indicator?), but summer is finally answering with a ...

What is the Clean Aesthetic Look? If you watch TikTok videos or other social media reels or shorts, the clean aesthetic is ...

The girls are celebrated for not embodying the so-called "clean girl" aesthetic, a trend that glorifies minimalist looks, featuring flawless skin, slicked-back hair, and fresh makeup.

For women and queer people in the industry, the aesthetic’s bubblegum pinks and soft hues are a source of strength. By adopting the bright colours and the hallmarks of the look, they reject the ...

Don’t throw away your choker necklaces and disco leggings just yet; the era of ‘2014 Tumblr’ is supposedly making a comeback. Less than a decade later, Tumblr aesthetics have already made ...

Optimize your wardrobe with the clean girl aesthetic, and shop our favorite pieces to pull off the 2024 minimalist trend. Search. ... $88 at Free People. New Balance 530 Sneakers. $79 at Amazon.

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self ...