Wedding save-the-dates are 25% off during this period, while wedding, baby and kids stationery is 15% off — think invitations, thank-you cards and announcements.

Why do newlyweds seem to think people want custom wedding merch taking up space in cabinets and drawers ... Sunglasses, koozies, matchbooks, bottle openers. A golf ball. A deck of playing cards.

And even on those days when you don’t see that personalized direct mail postcard, you still eagerly wait for the next day, when the opportunity to receive this “gift” becomes likely again.