Class teaches principles of success for life beyond college athletics Associate AD Gary Veron addresses student-athletes in the new personal branding and entrepreneurship course.

In the vast arena of business, executive managers equipped with a strong personal brand have the power to guide their companies to unparalleled success.

With so many things competing for the attention of audiences today, adding value through your content can help you stand out.

On Brand LA aims to make vibrant tie-dyed pieces affordable for an audience of all ages, shapes and sizes. On April 19, second-year dance student Audrey Lee’s clothing line On Brand LA launched ...

The partnership will help prepare the student-athletes for the name, image, and likeness guidelines, as well as how to use their personal branding beyond their playing days.