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Brands ride the "Anytime" wave following Pepsi’s masterclass in marketing
New Delhi: Pepsi’s latest "Anytime" onslaught against rival Coca-Cola is increasingly turning into a wave, with several other brands attempting to seize the opportunity. The print-led campaign ...
PepsiCo to buy prebiotic brand Poppi for nearly $2 bln deal
PepsiCo said on Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding in the "healthier soda" category ...
Pepsi to Purchase Poppi in Nearly $2 Billion Soda Deal
PepsiCo Inc. will acquire healthier soda brand Poppi for $1.95 billion, including $300 million in expected cash tax benefits ...
Poppi Has Landed a $1.95 Billion Acquisition Deal With PepsiCo
PepsiCo said on Monday it would buy prebiotic soda brand Poppi for $1.95 billion, expanding in the “healthier soda” category ...
PepsiCo to Acquire Prebiotic Soda Brand Poppi for $1.95 Billion
PepsiCo agreed to acquire prebiotic soda brand Poppi for $1.95 billion, adding a drink with claims that it is good for the ...
Pepsi joins the healthy soda wars and buys Poppi for $1.6 billion
Poppi is a great complement to our portfolio transformation efforts to meet these needs,” he added. Harnessing PepsiCo’s major distribution agreements and marketing budget could give Poppi an ...