From the traditional panchakacham to hip dhoti pants, the humble four-yard piece of cloth has gone through various fashionable transformations, finds Chitra Swaminathan.

Manyavar enters South market; launches ad film featuring Ram Charan and Sobhita Dhulipala This film showcases the grace and elegance of brand ambassador Ram Charan, dressed in the Panchakacham for ...

Manyavar proudly marks its foray into the rich cultural tapestry of South India with the introduction of the Vivaham Collection, featuring the timeless Panchakacham and Veshti. In celebration of ...

Every evening, V Parmesh rushes back home to shed his PSU super visor uniform to wrap a clean panchakacham and turn into a pujari. He has been doing this double shift ever since he took over the ...

Ramraj Cotton partners with Dushyanth Sridhar to promote Acharya Panchakacham Veshti, symbolizing spiritual heritage and Indian identity.

This film showcases the impeccable grace and elegance of brand ambassador Ram Charan, dressed in the Panchakacham for his wedding ceremony and the versatile actor Sobhita Dhulipala that takes ...

The film unfolds with the mesmerizing grace of brand ambassador Ram Charan, donned in the traditional Panchakacham for his wedding ceremony.