Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.

Coming to us from Transformers: Dark of the Moon, Optimus Prime is getting a new deluxe figure exclusive to Target stores. ... and the trailer converts into its jet wing armor in just 18 steps.

Elite Optimus Prime is smaller than the Flagship model, which means less weight, which means it can transform and move quicker than the original toy as Sean Tan, Director of Robosen USA, points ...

The Studio Series Commander-Class Transformers: The Movie Optimus Prime is set to release this fall for $90, and and will go up for pre-order later today, July 16, at 1PM ET at Hasbro Pulse and ...

Lego Optimus Prime 10302 Building Set: was $179.99, now $152.99 at the Lego Store Save $27: You're saving slightly less here, but all the Lego Store VIP points and exclusive offers make up for it ...

Optimus Prime is a highly detailed model of the Autobot leader's G1-era design. With 19 points of articulation, you can create an wide range of poses by adjusting his limbs in robot mode.