Is 2020 alt TikTok coming back? Nutter Butter seems to be trying to make it work. Yes, you saw that right: Nutter Butter, the peanut butter sandwich cookie company you grew up on, has gone ...

At least, that's what Nutter Butter has been doing since at least spring 2024. In a world where advertisers sometimes spend millions on commercials just for them to end up getting banned from TV ...

Nutter Butter, the cookie brand, has adapted a humorous social strategy on TikTok, appealing to younger consumers and driving more relevance for the brand. Nutter Butter, the cookie brand, boosted its ...