No aesthetic trend has gripped the imagination of Gen-Z quite like "coquette," the fashion-slash-lifestyle-slash-vibe that has people on the Internet dressing in all pink and tying tiny little ...

Today’s microtrends skip this crucial step. They arrive as pure aesthetics without the cultural foundation that traditionally ...

As for Lauren’s wedding day aesthetic, she promised it would be “idyllic, magical, euphoric.” “I’m so excited to be at a stunning venue, surrounded by all of my favorite people.

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and ...

It's clear to anyone paying attention that one of the dominant aesthetics of early 2025 is "castlecore." Castlecore, also called medieval modern or future medieval, is a design trend ...