Sabrina Ionescu, star point guard of the New York Liberty, is not only a WNBA champion but a trendsetter in the sneaker ...

Nike has endured a tough few years marked by weaker demand and its own struggles to adapt to shifting trends. While the athletic-gear and sneaker maker’s fourth-quarter results Thursday were hardly ...

Nike's new ‘Together We Rise’ kits for the upcoming football season rotate the iconic swoosh upward to symbolize the rise of women's sports.

8 clubs are featured in Nike's new Third Club Kit campaign. Soccer has become a business based on TV rights, economic profit, marketing strategies and players sales. Each summer, clubs rush to ...

Nike is launching .Swoosh, its own Web3 platform that will eventually let users buy, trade, and sell virtual shoes and apparel. Nike’s launching an NFT platform as crypto crashes.

Although Nike acquired RTFKT last year and made $3.1 million selling 600 pairs of “Cryptokicks” NFT sneakers in April 2022, it is sidestepping currently tarnished NFTs for the Swoosh launch.

Diljeet Taylor, who has spent eight seasons leading the women’s team at Brigham Young University, now officially has a second job—as a Nike pro coach. She’s one of three head coaches of Nike ...