NEW YORK (AP) — Coca-Cola drinkers will get a chance to relive one of the company’s darker chapters as New Coke makes a comeback under a partnership with the Netflix drama “Stranger Things ...

It's been 40 years since Coke's infamous attempt at rebranding. They rolled out a new formula to compete with Pepsi in 1985 that went over so badly, it resulted in protests.

This week is the anniversary of Coca Cola’s major marketing flop in 1985 – when they tried to discontinue the original flavor of Coke and use a new recipe. Hoarding, backlash and protests ensued.

New Coke was considered one of the biggest marketing mistakes when it was launched in 1985. Changing Coke's formula didn't sit well with customers and the new version was dropped after 79 days.

Full episode: 'New Coke' fizzles with consumers. This LiveNOW and Then full episode takes us back to April of 1985, when Coca-Cola pulled its cans and bottles off shelves in favor of "New Coke ...

News; Business; New Coke, from 1985, makes comeback with ‘Stranger Things’ May 21, 2019 Updated Tue., May 21, 2019 at 3:25 p.m. This photo provided by Coca-Cola shows a can of New Coke, which ...

The cans of New Coke will have the same 1985 recipe that sparked a backlash. Workers had to retrieve the New Coke recipe from the safe for the partnership. "All told, ...