Although it’s difficult to imagine now, the historic change came as Coke was fearing that it was losing it’s dominance in the ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

It's been 40 years since Coke tried to rebrand itself with new formula to compete with Pepsi in April of 1985. Public pop-up taste-testings were a cultural phenomenon around the time, with many ...

aptly named New Coke. The freshly formulated concoction received high praise in taste tests, but as soon as the beverage ...

There's never been a better Coke. Introducing the greatest taste discovery in a hundred years. Introducing the new taste of Coca-Cola. SIMON: The American soda giant had been losing market share ...

When the company announced the reformulated Coke in New York on April 23, 1985, then-Chairman and CEO Roberto Goizueta called it “the surest move ever made because the new taste of Coke was ...

called it New Coke and prompted a national outcry — forcing the company to walk back the decision on its biggest blunder ever.