Nike hoped Michael Jordan's Air Jordan sneakers would make them millions. Forty years later, it's bringing in billions.

Future Starts Now action continues with EYBL Session 2 in Memphis, spotlighting the nation's top high school basketball ...

LeBron James has been synonymous with Nike for over two decades, but few fans know the untold stories behind his massive ...

A highly sought-after retro Air Jordan sneaker has been re-released by Nike this week, and this version connects to more than ...

LeBron is still one of the most popular basketball stars in the world, which means these Nike shoes bearing his name at a 29% ...

Nike and Dallas Cowboys star CeeDee Lamb have unveiled a collaboration for a player-edition football cleat dropping this ...

Nike co-founder Phil Knight rules out buying the Portland Trail Blazers as the franchise begins a formal sale process.

The Nike EYBL event is back for a third visit to the Memphis Sports and Events Center. The 2025 Memphis session is set to be ...

NBA legend Michael Jordan is making a different come back to the NBA this fall. While the NBA Playoffs are in full swing, ...

Memphis Grizzlies star Ja Morant showed up at the Nike EYBL tournament and presented the Jet Academy AAU players the new Ja 2 sneakers.

Nike and Devin Booker will honor "The Valley" once again with this latest Nike Book 1. Find out where to cop the release ...

Nike There are important details like five-studded stars on the heels and Booker's jersey number on the lateral forefoot. The entire concept is a tribute to Phoenix and one of the best NBA All ...