Moutai's core brand of baijiu--a liquor made from fermented grains--contributed the bulk of its revenue, generating 43.56 billion yuan. Direct sales reached 23.22 billion yuan while wholesale ...

Co-create a Better Life," the brand spotlighted the cultural significance of Baijiu, China’s traditional liquor, as a bridge for connection and shared experiences. This year, Moutai’s pavilion ...

Chinese liquor giant Kweichow Moutai has said it ... Its bread-and-butter brand of Moutai baijiu, a Chinese spirit, contributed the bulk of that, generating 145.8 billion yuan of revenue last ...

BEIJING: Kweichow Moutai and coffee brand Luckin Coffee have launched a latte advertised as containing the fiery Chinese spirit baijiu, as the Chinese luxury liquor maker aims to pull in more ...

Compared with Moutai, Wuliangye offers a much ... Wuliangye’s business activities or increase liquor taxes, resulting in a demand headwind. The baijiu industry was hit during 2012-14 by the ...

On this international stage, Moutai stood out as a symbol of Eastern elegance. Under the theme "Share Open Opportunities, Co-create a Better Life," the brand spotlighted the cultural significance of ...