She was finishing her master's degree in biostatistics, and purchasing and items from Miniverse Make It Minis and Mini Brands gave her "a stress-free way to escape," she said. "With Miniverse, ...

Mini Brands was 2022’s No.6 item in the total market YTD, with Mini Brands Disney coming in at No.12 in October, as per NPD. In addition, Mini Brands has amassed over 5b views on TikTok.