I tried the E.l.f. and Milk Makeup Hydro Grip primers. Read more to see which primer helps your makeup grip better, is more hydrating and is the best overall.

Milk Makeup Hydro Grip Primer Sephora Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about.

The internet's favorite makeup brand, Milk Makeup, just launched an Amazon storefront that makes it even easier to shop the label's best beauty staples.

Simone Biles used Milk Makeup’s Hydro Grip Primer to prep her face ahead of her all-around finals. It’s my go-to for making my everyday makeup last up to 12 hours. You can shop it for $38 on ...

SHOPPING: I was one of the first people to try the new Hydro Grip Gel Tint from Milk Makeup and it's one of my new favourite complexion products - here's why.

Beginning this spring, Milk Makeup's cult-favorite products, including the 13x award-winning Hydro Grip Primer and internet-breaking Cooling Water Jelly Tints will be available in 600+ Ulta Beauty ...

What's On Shopping shopping We tried primers from e.l.f., ELEMIS, MILK, and Benefit and one kept our makeup 'fresh' all day Primers are essential for long-lasting makeup - but which one is the best?

Included in the drop will be the brand’s award-winning Hydro Grip Primer and Cooling Water Jelly Tints. Also included will be the viral lip and cheek stain in a variety of colors.

Milk Makeup Hydro Grip Primer Sephora Like many, I found out about Milk Makeup’s primer through the internet. This viral product was everywhere, and I had to see what the hullabaloo was about.

MILK MAKEUP Hydro Grip Primer - £18 I love how light and fresh the Hydro Grip feels on the skin (Image: Milk Makeup) ...