Dive Brief: L’Oréal’s Maybelline New York launched a new digital campaign, coined “Ugly Cry, Perfect Liner,” to promote its new Tattoo Studio Ink Pen Eyeliner, according to a press release. Key to the ...

Maybelline's Tattoo Brow Ink Pen ... budge-proof if not 100 percent smudge-proof. She noted that the press release said that it was supposed to last up to 24 hours, ...

If you use Maybelline's Tattoo Brow Pen, you can change your brows up every 24 hours. That's more work on brow preparation, but a whole lot of peace of mind. Ultimately, the choice is yours.