Soap and beauty brand Lux used a video and fashion content to change perceptions and increase sales of its soap in the United Arab Emirates. When aggressive promotions from the market leader shifted ...

Holi 2025 is almost here! While the excitement to play with friends and family is there, it is also necessary to look out for ...

Lux soap was launched in India in 1929. The soap's very first advertisement featured actress Leela Chitnis as its brand ambassador. It was popularly known as 'the beauty soap of film stars.' ...