Mike Wood, the entrepreneur who created the massively popular LeapFrog toy company, died via physician-assisted suicide in Switzerland on Thursday, April 10, according to his brother. Wood made ...

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LeapFrog founder dies by assisted suicide as he's hailed for toy creations that helped millions learn to read. By MELISSA KOENIG FOR DAILYMAIL.COM. Published: 23:23 EDT, 22 April 2025 | Updated ...

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003.

Wood’s company LeapFrog boomed in popularity with the debut of the LeapPad in 1999. Wood stepped away from the company in 2004. The LeapPad was the best-selling toy of the 2000 holiday season.

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003.

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003. (AP Photo/Marcio Jose Sanchez) Wood’s ...

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003.

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003. (AP Photo/Marcio Jose Sanchez) Wood’s ...

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003. (AP Photo/Marcio Jose Sanchez) Wood’s ...

LeapFrog Enterprise CEO Mike Wood holds Little Leap, one of the company's educational toys, in the company's headquarters in Emeryville, Calif. on Feb. 5, 2003.