Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. Jacobs, square-jawed, ginger-haired and, in his mid-50s, fit enough for all the activities ...

Scrolling through an online sale recently, I was shocked to come across a batch of “Life Is Good” T-shirts. If you’re not familiar, the brand makes apparel featuring various upbeat designs ...

Inside the cavernous building in New Hampshire where Life Is Good prints and ships thousands of T-shirts and other branded apparel every day, the Boston company’s ethos is spelled out in giant letters ...

Bert (left) and John Jacobs started selling Life is Good T-shirts in the early 1990s. In 1990, Bert and John Jacobs joked that they would "go where no T-shirt guys had gone before." The brothers ...

The brothers went from hawking t-shirts from the back of their Plymouth Voyager to creating a brand now worth over $100 million. The Life is good motto is, "Do what you like, like what you do." ...

In the late 80s, brothers Bert and John Jacobs were living as nomads, traveling from college to college selling t-shirts out of ... words printed underneath: Life Is Good. The optimistic message ...

But the Life Is Good message soon went beyond t-shirts. After learning that a young cancer patient, Lindsey Beggan, was a fan of the company’s designs, Jacobs was inspired by her refusal to ...

Can fostering a culture of optimism among consumers drive t-shirt sales and help kids in need at the same time? The folks at Life is good are banking on it. Welcome to the glass-is-half-full company.

Life Is Good was born. Their first time out with the new design, they sold 48 shirts in 45 minutes. The Life Is Good origin story tells of how Bert and John Jacobs had $78 between them when they ...