Gillette, Lego and Coca-Cola are among the big brands using crowdfunding as a means of increasing the speed and reducing the risk of innovation, while getting rare direct access to consumer data and ...

Coca-Cola was launched in 1892. Lego, in 1932. Duracell launched in 1965. All three have stood the test of time, navigating all sorts of trials and tribulations over decades to become timeless ...