Via LA Kings Insider The updated logo features a wider vertical section to accommodate a larger "LOS ANGELES" text and a more prominent crown. The horizontal portion includes a bolder "KINGS" text ...

The LA Kings ... The new logo is a reimagined version of the iconic logo the Kings featured from 1988-1998 and now features an updated version of the original “Kings Crown” from their ...

The Los Angeles Kings' original 1967 logo featured a large golden crown with purple plumes and jewels. The words "Los Angeles" and "Kings" were written in a flowing script, evoking royal ...

As part of the Kings' rebranding, the team brought back the "Chevron" logo, enlarged the phrase "Los Angeles" at the top, and updated the original 1967 crown underneath the "Kings" font.

The Los Angeles Kings showed off their new primary logo on Thursday ... for larger “Los Angeles” lettering and a bigger crown. The team will unveil its new uniforms next week, according ...

The Los Angeles Kings unveiled ... go into effect immediately." The Kings had used similar variations of their most recent crest since 2011, using a crown logo prior that which launched in 2002.

The "LA" crest also is the Kings' new primary logo. The crown will remain a secondary Kings logo, but it won't feature purple, which was added to the Kings' color scheme in 1998.

The Los Angeles Kings officially announced their new logo Thursday, unveiling a brand ... elements from the club’s 90s era and original crown from the team’s inception in 1967.

"Legacy is never stagnant," the Los Angeles Kings ... angled shape and "Kings" wordmark with speedlines on a silver background. But instead of the crown at the bottom of the logo from the '90s ...

as well as the font choices and the crown strategically centered below the word "KINGS" is effectively the same as the logo the team used from 1988-98. Led by Gretzky, Los Angeles qualified for ...