More than 110 years after introducing the first hair color in the U.S., and 50 years ... The machine can be used with L’Oreal’s formulas, or salons can opt for a “lighter version” of ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised ...

The color cartridges are available in 20 shades — just ask your hair colorist what shade they use and match it to the chart on the site. No more standing in the aisle of your local drugstore ...

Developed and incubated by L'Oreal for ten years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths, and textures, it makes ...

If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Earlier this year, L’Oreal unveiled a game ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first ...

Just like brushing your hair, Colorsonic parts and saturates every hair strand and distributes color evenly, even in hard-to-reach areas like the back of your head. The bristles move 300 times per ...

Shoppers who use the Google Lens image-recognition app can use their smartphone camera to see hair color shades from Garnier Nutrisse and Garnier Olia, per an announcement shared with Mobile Marketer.

Lighter and brighter than the usual pastel hair shade, Kardashian’s color — complete with a bombshell bedhead blowout — feels like an updated take on trend, and Fitzsimons used the $9.99 L ...

The addition of an AR try-on feature for Color&Co indicates that L'Oréal's acquisition of Modiface continues to reap benefits for the beauty giant. The Modiface purchase in 2018 was the first time ...