Knorr, OXO, and Maggi are among the most common brands, with Knorr being one of the leading manufacturers in the U.S. Knorr bouillon cubes cost around $1 to 2.50 in stores like Walmart, Lidl ...

When it comes to disruption, entrepreneur Robert Jakobi is thinking outside the cube–the bouillon cube. He moved to New York City from London and launched Bou, a new line of bouillon cubes.

Maggi chicken flavor bouillon. A clear, medium-yellow broth on which you could see some fat floating. Decent flavor, but fairly persistent MSG aftertaste. $2.09 for a 3.5-ounce box of cubes.

Aiming to compete head-to-head against food giant Unilever’s Knorr brand, Jakobi launched BOU, a line of three ‘better-for-you’ bouillon cubes (beef, chicken, and vegetable).

“Knorr bouillon was first introduced in 1912 in a cube format, and quickly became a staple for families and home cooking,” said Brian Critz, director of Knorr marketing.

Introducing Knorr’s The Bouillon Room, a one night only performance where guests will witness firsthand as the changing tempos and beats of Loud Luxury's … ...