Fans watching the University of Houston Cougars compete in the NCAA Men's Championship Game Monday night will also see the premiere of a new character-driven Kit Kat commercial, featuring the ...

KIT KAT's® new break protectors ... The break-time superheroes-led campaign will officially make its TV debut during the commercial break of the NCAA Men's Championship Game April 7.

Four tall men called the Break Brothers, elegantly dressed in brown three-piece suits, personify the Kit Kat bar and protect your snacking moment. - Kit Kat ...

Centering the campaign on brand characters — a first for Kit Kat — was partially driven by the need to have the concept translate beyond TV spots into other mediums, Orchard’s Senior Art Director ...