John Varvatos inspires risk-taking with Dark Rebel campaign U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance ...

Varvatos: “Dark Rebel Rider. ... Tyler Bryant at the John Varvatos after party at New York Fashion Week: Men’s Spring 2017. Photo by Simbarashe Cha.

John Varvatos’s Fall collection was unveiled last night in an Eyes Wide Shut–esque, haunted house–like, rock ’n’ roll mausoleum. Except, Varvatos said, rock is not dead—just the old ...