The five bars in the logo represent the five towers that will form the 16-acre World Trade Center, with the downward-facing bottom two referencing the pools of the September 11 Memorial and the ...

From the release: The logo leverages both conceptual and practical connotations of the word “One.” On one level, the brand declares that 1 World Trade Center is “first among many” as a ...

Logos are a pretty big deal for the new World Trade Center. One WTC, Four WTC, the 9/11 Memorial and Museum all have their own logos. And now, the whole complex has a new logo, which was first s ...

The slant of the top half of the logo is at a precise 17.76-degree angle, a hat tip to 1 World Trade Center’s 1,776-foot height. As for the Twin Towers, their shadows are visible in the logo if ...