Today, using the most recent data from Statista, we take a detailed look at Facebook’s investment figures in these two critical areas for its growth and positioning.. READ ALSO. Top 10 Marketing ...

How does a free website like Facebook get valued at close to $100 billion? ... and all that information is fair game to help Facebook select ads that you're going to see, ...

Targeted advertising is big business for Facebook. The company reported advertising revenue of $40 billion last year, and it’s only going to keep growing. Given the company’s recent privacy ...

Facebook (Meta) generates most of its revenue from selling advertising space Marguerita is a Certified Financial Planner (CFP), Chartered Retirement Planning Counselor (CRPC), Retirement Income ...

The global digital advertising market is effectively a duopoly controlled by Facebook and Alphabet's (GOOGL-1.02%) (GOOG-0.92%) Google. In 2019, the two platforms are projected to control over 50% ...

Instagram makes money for Meta Platforms, Inc. (FB), formerly Facebook, primarily via advertising. Many users use the app to find and purchase new products, making it particularly attractive to ...

Programmatic advertising differs from more traditional media buying methods in its use of automation. It analyzes many user signals to ensure that ads serve the right person, in the right place ...

If you've ever seen an ad on your Facebook page and wondered how that particular ad wound up on your computer screen, there's an easy way to see all the things Facebook thinks you're interested in ...