Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts ...

Best Western Hotels & Resorts is rolling out a third soft brand as the company looks to take the upper midscale segment by storm. The Phoenix-based chain introduced the BW Signature Collection by Best ...

Known for its resort, historic, and boutique hotels, the brand said it is embracing a new chapter with a new logo. The Ascend Collection is now actively expanding into new leisure and urban ...