Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...

Titled "0.0 Reasons Needed", the campaign also aims to support people's rights to be reason-free and refresh consumers' perspectives on non-alcoholic drinks by showcasing the company's Heineken 0. ...

In 2023, Heineken 0.0 made history when it aired a commercial during the Big Game — the first ad for nonalcoholic beer during the Super Bowl. Non-alcoholic beer is so beloved because “it ...

The advert under scrutiny was a paid-for online display ad for alcohol-free beer Heineken 0.0, which was seen on 8 July 2024. It featured an image of the Formula One (F1) race driver Max Verstappen ...

One of the company’s focus areas under its EverGreen Strategy is premium and alcohol-free drinks. Heineken said on Wednesday that it plans to make nonalcoholic draught beers available in Spain ...

Having non-alcoholic beer on draught is “game-changing” for Heineken, explains Price. “There’s nothing like draught beer.” While Heineken 0.0 had previously been sold in bottled format on-trade, ...

Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows – especially among Gen Zers “Heineken 0.0? Are you on diet?” People often assume there’s a ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...

Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect to an ...