Let's all just agree on this—thinking of something cool and fun and trendy (or whatever) to buy for a tween girl is intimidating. Between their ~attitudes~ and their, uh, scarily up-to-date knowledge ...

The idea was to create a space where tweens and their changing bodies could be outfitted with clothing specifically designed for their in-the-middle reality.

If your daughter is begging for Lululemon and Athleta, show her this pair of leggings. Not only are they more affordable, but they’re incredibly durable and don’t pill (a mom win)! The pants are soft, ...

While Walmart is the socks, T-shirts and underwear retailer for tens of millions of consumers, it has become much more in ...

Q. We have just launched BisyG, an online retail-clothing store focused on the 12 million plus-size tween girls (age 9 to 13). Clothing manufacturers have largely ignored this segment of ...

Princess Madeleine of Sweden says she was inspired to create her own skincare line after shopping with her eldest daughter who, like millions of young girls, is into anti-ageing products.