The Certified Tailors programme is one of many responsible initiatives G-Star Raw has planned for 2022. For more information and to find a Certified Tailor near you, visit G-star.com This article ...

G-Star RAW has launched its Certified Tailors denim repair programme with six local tailors to extend the lifecycle of its products. ... The initiative is part of the brand’s RAW Responsibility ...

The G-Star RAW “Say it Witcha Booty” campaign in collaboration with Snoop Dogg is out now. Pricing for the unisex collection starts at $45 for a T-shirt, while sizing ranges from XS to XXL.

The tailors provide free G-Star jeans repairs to their customers, subsidised by the company. Following an impressive start, G-Star Raw has opted to launch the programme in South Africa this summer.

With G-Star aiming to substitute 100 percent of polyester with recycled plastic by 2020, other clothing companies will likely feel pressure to adopt similar approaches.