The new Butterball Cook from Frozen Premium Whole Turkey requires minimum work with no thawing to worry about.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.

Butterball’s new ‘cook from frozen’ turkey is now available. Here’s how to cook it and where to pick it up.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.

Butterball’s new “cook from frozen" turkey requires only two steps to make it: unwrapping it and popping it in the oven.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.

Butterball introduces cook-from-frozen turkey for a no-thaw Thanksgiving “Forget about basting or brining,” says the company.